Digital Promotions Specialist

About the Role

Join our remote marketing team to plan and execute digital promotions, email campaigns, and online advertising for our specialty chemicals products. You will work cross-functionally with sales, R&D, and design to drive lead generation, increase brand visibility, and support pipeline growth — all from the comfort of your home office.

Key Responsibilities

• Plan and execute email marketing campaigns using platforms such as Mailchimp or HubSpot
• Coordinate digital advertising placements on Google Ads and LinkedIn Ads
• Collaborate with the content team to develop landing pages and promotional copy
• Track campaign performance metrics (open rates, CTR, conversions) and optimize accordingly
• Maintain the marketing calendar and ensure promotional activities are delivered on time
• Work with the sales team to align promotions with pipeline goals and seasonal trends
• Assist with trade show and webinar promotions including email invitations and follow-ups

Requirements

• 1+ year of experience in digital marketing, email marketing, or promotions
• Familiarity with at least one email marketing platform (Mailchimp, HubSpot, Klaviyo, or similar)
• Basic knowledge of Google Analytics or equivalent web analytics tools
• Strong organizational skills and ability to manage multiple campaigns simultaneously
• Comfortable working remotely with minimal supervision

Preferred Qualifications

• Experience with B2B marketing or campaigns targeting professional/technical audiences
• Knowledge of HubSpot CRM and marketing automation workflows
• Familiarity with A/B testing principles for email subject lines and landing pages
• Background in science, chemicals, manufacturing, or life sciences industries